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PRESS RELEASE

Ascender Corp participates in panel discussion on fonts at Seybold San Francisco

Session covered various aspects of fonts for corporate branding

August 19, 2004 - Elk Grove Village, IL - Ascender Corporation, specialists in multilingual and custom font development, announced their participation at Seybold San Francisco in a panel discussion today on fonts for corporate branding.

Bill Davis of Ascender was joined by Carl Crossgrove of Agfa Monotype and Mike Abbink of Wolff Olins. The sesion was moderated by Barri Klingaman.

Bill's presentation provided an overview on the role of type in corporate identity and branding systems, and the power of type to give brands distinctive visual personalities. Bill also explored the issues involved in custom type development for a wide range of media including print and screen-based user interfaces.

A copy of Bill's presentation on using fonts in corporate branding is available upon request from Ascender Corp.

About Ascender Corp:
Ascender Corporation is a Chicago-based company specializing in multilingual, custom font development, licensing and typographic problem solving. The company's founders have been involved in developing some of the most important and influential fonts in use today in computers, phones and printers. Ascender has a talented team with the expertise to solve complex font technology issues, the imagination to create font branding solutions, and the initiative to create value for our customers.

Contact:
Bill Davis
Ascender Corporation
25 Northwest Point Blvd, Suite 225
Elk Grove Village, IL 60007 USA
Phone: (847) 357 0730 ext. 10
Fax: (847) 357 0731



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