The new Zune player features fonts designed by Ascender's Steve Matteson in the device User Interface and throughout its branding.
The Endurance™ Pro Light and Bold typefaces are used in packaging, point of purchase and advertising for the Zune player. Endurance represents a warmer and more contemporary approach to the Grotesque sans serif genre of typefaces. The Endurance Pro font family contains eight fonts and features an extensive character set.
For the User Interface, Steve developed a customized font that met the Zune's width and weight specifications. Screen size and resolution limitations were considered when creating this contemporary design which both reflects the style of the hardware, and renders with a high degree of legibility on the device.
Zune ia a trademark of Microsoft Corp.