Xbox Branding Fonts

Xbox Branding Fonts

The designers working on the original Xbox game device were in need of a font which reinforced their product identity and logo. An edgy, high tech look was called for in packaging, print, point of purchase displays and their heads-up scoring display. Steve Matteson (then at Agfa Monotype) designed three fonts used in the Xbox brand: Book, Bold and Display shown below in an Xbox game demo.