Xbox 360 Branding Fonts

Xbox 360 Branding Fonts

Ascender's Steve Matteson designed the original Xbox fonts, and now the new Xbox 360 fonts. The Xbox 360 is a next-generation gaming and entertainment device that required custom fonts for both the User Interface (UI), and advertising, marketing and product packaging.

View Steve Matteson's presentation on the Xbox 360 fonts (YouTube)

The Ascender team worked closely with the Xbox 360 team to create a fresh family of fonts named Convection™. These exclusive fonts feature organic and modern qualities that capture the essence of the Xbox 360 branding. Ascender created extensive character set extensions to support the product's worldwide markets.