Lexmark Corporate Branding Fonts

Lexmark Corporate Fonts

Tom Rickner led the Agfa Monotype design team in meeting the strict demands of Lexmark's type-savvy staff. The resulting family ties together the wide range of Lexmark products from the web to product packaging.

Lexmark's design brief was deceptively simple: Design the best new cut of a Bodoni style typeface for all corporate branding applications. Include Cyrillic and Greek scripts for multinational consistency.