Custom and Bespoke Fonts

Custom Font Design Portfolio

We are proud of the many projects that we have been privileged to work on for our customers over the years. On this page you will find examples of custom fonts and bespoke type design and font development work by the Ascender team, including corporate identity, branding and custom type designs.

• Open Handset Alliance - Droid Fonts
• Alcon - Corporate Identity fonts
• Mobile Phone Keypad fonts for Motorola
• Beaver Creek custom font
• Symantec - Corporate Identity Fonts
• Zune Fonts
• Xbox 360 Branding Fonts
• Microsoft Corporate Branding
• Red Hat - Liberation Fonts
• Dexter - Corporate Identity Fonts
• Xbox Branding Fonts
• Lexmark Corporate Branding Fonts
• Verdana web fonts

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Open Handset Alliance - Droid Fonts

Ascender's Steve Matteson designed this font collection for use in the Android platform. The Droid Sans, Droid Serif and Droid Mono fonts were created for use in mobile phones. Wired.com reported that "The early consensus is that designers are ga-ga over Droid" and Gizmodo said the "System Fonts for Android Look Clean and Google-y".
More information: Droid fonts for the Android platform

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Alcon - Corporate Fonts

 

Alcon Sans is a custom typeface family designed by Ascender to enhance the brand identity of Alcon, the world's leading eye care company. Alcon Sans is a widely-proportioned humanist sans serif with four regular styles and four condensed styles. View the Alcon Sans type specimen

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Mobile Phone Keypad fonts for Motorola

Ascender was given the assignment to design a new set of fonts for next generation Motorola mobile phone keypads. Ascender's Steve Matteson worked with the Motorola team to create a design that is unique to Motorola, and improves on earlier fonts. The numerals were designed to be legible at small sizes that are typically used on these devices. The image on the left is from a recently released Motorola mobile phone. View Motorola keypad font type specimen

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Beaver Creek - Custom Font

Ascender helped Genesis create a custom typeface for their client, Beaver Creek. Developed by Jim Ford, this elegant script is used in their advertising and branding.

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Symantec - Corporate Identity Fonts

The Symantec Sans and Symantec Serif custom fonts were originally designed by Christian Schwartz and Conor Mangat. Ascender worked with Symantec's design agency to extend the character sets to support the Greek and Cyrillic languages.

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Zune Fonts

The new Zune player features fonts designed by Ascender's Steve Matteson in the device User Interface and throughout its branding.

The Endurance™ Pro Light and Bold typefaces are used in packaging, point of purchase and advertising for the Zune player. Endurance represents a warmer and more contemporary approach to the Grotesque sans serif genre of typefaces. The Endurance Pro font family contains eight fonts and features an extensive character set.

For the User Interface, Steve developed a customized font that met the Zune's width and weight specifications. Screen size and resolution limitations were considered when creating this contemporary design which both reflects the style of the hardware, and renders with a high degree of legibility on the device.

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Xbox 360 Branding Fonts

Ascender's Steve Matteson designed the original Xbox fonts, and now the new Xbox 360 fonts. The Xbox 360 is a next-generation gaming and entertainment device that required custom fonts for both the User Interface (UI), and advertising, marketing and product packaging.

View Steve Matteson's presentation on the Xbox 360 fonts (YouTube)

The Ascender team worked closely with the Xbox 360 team to create a fresh family of fonts named Convection™. These exclusive fonts feature organic and modern qualities that capture the essence of the Xbox 360 branding. Ascender created extensive character set extensions to support the product's worldwide markets.

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Microsoft Corporate Fonts

Segoe™ is Microsoft's new branding typeface and can be seen on its website and in its advertising, packaging and corporate communications. Steve Matteson started this project while at Agfa Monotype. He designed the typeface family to be friendly and legible, and he created a range of weights and italics with a humanist feel. Segoe has extensive language support for Microsoft's world-wide marketing needs.

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Red Hat - Liberation Fonts

On May 15, 2007 Red Hat announced a set of custom fonts designed by Ascender. The Liberation Sans, Serif and Mono fonts were designed by Steve Matteson. Read More.

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Dexter - Corporate Identity Font

The Dexter Company had a unique challenge to update its corporate typeface and bring it into the digital era. Jim Ford and Steve Matteson at Ascender started with the just the word DEXTER and created a more complete alphabet so the Dexter corporate could apply their corporate identity throughout their various companies and products.

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Xbox Branding Fonts

The designers working on the original Xbox game device were in need of a font which reinforced their product identity and logo. An edgy, high tech look was called for in packaging, print, point of purchase displays and their heads-up scoring display. Steve Matteson (then at Agfa Monotype) designed three fonts used in the Xbox brand: Book, Bold and Display shown below in an Xbox game demo.

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Lexmark Corporate Fonts

Tom Rickner led the Agfa Monotype design team in meeting the strict demands of Lexmark's type-savvy staff. The resulting family ties together the wide range of Lexmark products from the web to product packaging.

Lexmark's design brief was deceptively simple: Design the best new cut of a Bodoni style typeface for all corporate branding applications. Include Cyrillic and Greek scripts for multinational consistency.

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Verdana Web Fonts

The Verdana typeface family was designed by Matthew Carter, and hinted by Tom (while at Agfa Monotype) to address the challenges of on-screen display and legibility. Verdana is a humanist sans serif with generous width and spacing, and contrast among its weights. Tom tuned these TrueType fonts for low resolution display as small sizes, including the Greek, Cyrillic and other language character sets.

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For more information about these custom typefaces or the design brief associated with them please contact us.