BRAND CONSISTENCY

Developers realize that there are multiple “touchpoints” where prospects and customers come in contact with their brand. One of the common elements to all those touchpoints is the fonts that users see as part of marketing and product experience. Whether seen in printed advertisements, on the product packaging or in the User Interface (UI), a consistent corporate branding system will immerse users in the brand.

Ascender's font experts have helped many brands to implement a font strategy that includes UI fonts in everything from computer games to mobile phones.

Click here for the full story on "The Brand Inside"

What developers are coming to realize is that the user interface has been under-utilized as a touchpoint to convey the brand. Carrying the brand identity through to the UI affords developers one of the most comprehensive ways of presenting the brand to the users.

Which of the two phones best shows off its brand? The phone on the left uses a generic-looking font, while the phone on the right utilizes a corporate branding font in the UI.

Ascender provides custom font solutions for unique corporate brands. From creating the fonts that will be used for internal communications or external marketing, adding multilingual support to an existing font set or optimizing the fonts that are currently used for better screen display, Ascender can provide the expertise needed to promote and convey the corporate brand. Click here for more information on Ascender custom fonts for branding.

Please contact us to learn more about how Ascender can help you to extend your branding using custom fonts in your products.

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