Ascender Corp

Ascender is a leading provider of advanced font products specializing in type design, multilingual font development & licensing and software development for mobile phones. The Ascender team is renowned for its TrueType and OpenType font expertise, and can tune fonts for on-screen legibility in Microsoft Windows as well as Digital TV, Set Top Boxes, Mobile Phones, Game Consoles, Embedded Systems, Consumer Electronics and other devices.

Monday, June 16, 2008

Research highlights importance of font readibility

A recent psychology study on furniture instructions has shown that font selection is important: the more readible and legible a font is, the more influence it has on a consumer's perception of how easy or difficult assembling the product will be. Study by University of Michigan - mlive.com

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