Ascender Corp

Ascender is a leading provider of advanced font products specializing in type design, multilingual font development & licensing and software development for mobile phones. The Ascender team is renowned for its TrueType and OpenType font expertise, and can tune fonts for on-screen legibility in Microsoft Windows as well as Digital TV, Set Top Boxes, Mobile Phones, Game Consoles, Embedded Systems, Consumer Electronics and other devices.

Monday, June 16, 2008

The impact of fonts on politics

As we've noted before, the choice of fonts can make a significant impact in establishing the personality and brand, no matter whether it is for a product, company, service or even a political candidate. Here is an interesting article about the selection of fonts used in Gordon Smith's U.S. Senate Campaign. Fonts in the Oregon Senate Race

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