The popularity of the font "Papyrus"

First it was Comic Sans, and now it's Papyrus that seems to make people either love it or hate it. Here is an article in the Boise Weekly about how popular the font Papyrus is. Visual Art: F is for font

Making the best impression with fonts - UK Companies Challenged to 'Ditch the Default Font'

Now here is a bit of refreshing news: companies are being encouraged to explore their font menu and make a more conscious decision as to what fonts they use, including avoiding default fonts, to make a better impression. UK Companies Challenged to 'Ditch the Default'

Research highlights importance of font readibility

A recent psychology study on furniture instructions has shown that font selection is important: the more readible and legible a font is, the more influence it has on a consumer's perception of how easy or difficult assembling the product will be. Study by University of Michigan - mlive.com

The impact of fonts on politics

As we've noted before, the choice of fonts can make a significant impact in establishing the personality and brand, no matter whether it is for a product, company, service or even a political candidate. Here is an interesting article about the selection of fonts used in Gordon Smith's U.S. Senate Campaign. Fonts in the Oregon Senate Race

Font Humor: Extra-Slanty Italics Introduced For Extremely Important Words | The Onion

Leave it to the funny folks at The Onion to come up with typographically incorrect bit of humor: Extra-Slanty Italics Introduced For Extremely Important Words The Onion

Branding a new airline

Of the thousands of typefaces to select from, the new Brazilian airline Azul has apparently selected Neue Helvetica for its Livery. New Airlines: Azul's Livery Revealed Jaunted

Ascender's font craftsmanship featured on Google's Android phone

It's always nice to see the fruits of your labor... in this case the Droid family of fonts designed by Ascender and licensed to Google for Android - and seen in the preview of the new mobile phone operating system: Screenshots: Google's Android comes to life CNET News.com

Verdana - a great choice for legibility

Here is an article from the Toronto Star with insights into the favourite fonts of various Canadians...
TheStar.com - Crisp and clean, or fancy script?

Font Identification Challenge

If you enjoy the challenge of identifying fonts, then you'll have fun with The Rather Difficult Font Game. This game was developed by Kari Pätilä and it can make any font expert think twice about the nuances that make type designs unique.

Fonts in Microsoft Office 2008 for Mac

We announced that Mac users who don't have Office 2008 for Mac now have a source to acquire a legal copy of them: Ascender Corp. Offers Microsoft Office 2008 for Mac Fonts

Office for Mac 2008 includes the Microsoft ClearType Font Collection - 24 fonts including Calibri and Cambria. Ascender is pleased to announce that Mac users who don't have Office, but want the fonts for use in Corel, QuarkXPress and Adobe Creative Suite for design and publishing now have a way to license and download them.
More info can be found here: http://www.ascendercorp.com/ctfonts.html

Hollywood Sign Meltdown Linked to Global Warning | April 1, 2008

Those who know Ascender know we like to have fun every once in a while...Hollywood Sign Meltdown Linked to Global Warning April 1, 2008

Food for thought

The Ascender team takes food seriously, as it always is a topic of discussion whenever we get together ("Where are we going to have lunch today" etc.). This weekend's Wall St. Journal had a great article on America's Top Dog featuring hot dogs found in Boston, Chicago and Los Angeles. The three hot dog stands in Chicago mentioned in the article all use Vienna Beef of course! (our favorite)