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| PIMP MY FONT | |
Previews from the new series:Show #1 -The first show features Sue Ann O’Malley, a housewife who desperately wants to make her scrapbooks more appealing. “All I have is the fonts that came on my computer, and I was always jealous of my neighbors font collections” said Mrs. O’Malley. “But the boyz at MCCC really set me up so now my scrapbooks are the talk of my hood.”
Show #2 -The second show will feature Chris VonDerDude, an accountant by day and accomplished chef by night, who told Xheight “What do you mean there are more fonts than Arial?” Xheight and the MCCC crew created a custom set of characters for Mr. VonDerDude to cook his books in style. |
Get ready for “Pimp My Font”, a new reality-based TV show chronicling the exhilarating process of custom font development.April 1, 2005 -- Chicago IL, and Hollywood, CA -- Ascender Corporation today announced it has received venture capital funding to launch an entertainment division to be based in
“Based on the popularity of reality-based television programming featuring customized vehicles combined with the titillating culture of the font industry this is a project we couldn’t pass up”, said a network spokesperson who asked to remain anonymous. The show will be based in Chicago and all fonts will be pimped by Mid Coast Custom Characters, a wholly-owned subsidiary of Ascender Corporation. The MCCC crew has been pimping fonts for over 15 years for only the most kickin’ companies. Xheight, the hip-hop typographic sensation, will play the part of Pimp Multiple Master of Ceremonies. In the show, Xheight and his font posse will be transforming fonts and lives. Xheight will be roaming the hood to help those guilty of committing heinous typographic style crimes and giving their fonts the ultimate pimp-over.
Viewers shouldn’t be alarmed if Xheight tells someone he’s going to “put a cap in you”. He’s not talking about shooting them. He just wants to show them a new uppercase letter he’s pimped! Xheight and his homies will customize the coolest set of fonts on the planet for font users chosen at random from the Chicago area. The excitement mounts as a “phont” is chosen. Then the fun begins as typographic features such as supercharged terminals, neon wings, stem spoilers, chrome counters and old school figures are added. One of the goals of the show is to debunk the myth that customized fonts are expensive. Xheight says, “Customizing a font doesn’t have to cost a lot of snaps. The MCCC crew can bust a bezier likes no one’s business.” One of the features in each show will be called “Pimped or Wimped”. In this segment, font front-man, Em-Space, asks viewers to judge whether a font is phat or po. Hilarity ensues. Advance previews have been met with critical acclaim:
For more information contact Ms. April Foo, the executive producer of Pimp My Font. |
Font sample - Before customization:
